Content Strategist

About KAIKA

KAIKA (kaika.agency) is a growth agency for crypto and iGaming, built on organic social. UGC, influencers and KOLs, streamers and clipping, across TikTok, Instagram and X. Four years in, we've run campaigns for Phantom, Solana, Kraken, Robinhood and Jito. We move fast, we post at volume, and we get judged on deposits, FTDs and CPM. Not likes. Not follower counts.

The role

One seat, three jobs. You're our content manager, our creative manager and our creative campaign manager in one person. You come up with the idea, you write the script, you brief the creators, you edit when it's faster to do it yourself, and you decide what we make next month and why. Hundreds of UGC videos, clips and streamer cuts go out across our accounts every month. You make sure they're on brief, on time and in a format that's working right now.

You're terminally online, and that's the job. You consume a lot of content across TikTok, Reels, X, Kick and the corners of the internet where trends start, and you can tell a format that's about to blow up from one that peaked last week.

You report to Kat, our COO.

Responsibilities

• Strategy: set the creative direction for each client. Pillars, formats, hooks, tone, posting cadence and guardrails.
• Campaigns: plan launches and tentpole pushes end to end. Concept, creator mix (UGC, KOLs, streamers, clippers), timeline and what success looks like.
• Hands-on making: write scripts and hooks, edit (CapCut, Premiere), and shoot or mock up a rough cut when that's the fastest way to show what you mean.
• Briefing: write UGC creator briefs that get followed without a call, then review drafts and push back fast.
• Content ops: own the content calendar across client and persona accounts. Run the clipping pipeline from streams and long-form into short clips at volume.
• Trend radar: spot formats, sounds and culture moments early, and turn a news moment into content within hours.
• Test, kill, scale: break down winners and losers every week. Keep a swipe file and format library for crypto and iGaming.
• Compliance: no guaranteed returns, nothing that makes gambling look like a way out, nothing aimed at under-18s, disclosures in place.

Requirements

• 3+ years in short-form content strategy or creative for an agency, app or creator-led brand
• A portfolio of formats you concepted and shipped, with the numbers (views, hook rate, CPM, installs or FTDs)
• You script and edit yourself. Show us something you made, not just something you managed
• You've briefed and directed UGC creators or editors, and can give sharp feedback in one message
• You live in internet culture. You can name five formats that are working this month and explain why
• Comfortable reading performance data and acting on it the same day

Nice to have

• Crypto, trading, iGaming, sportsbook or prediction market experience
• Experience with AI video tools and faceless content
• Spanish, Portuguese or another language for local markets
• You've grown a personal or persona account yourself

What we offer

• Full-time, fully remote. Work from anywhere in European time zones.
• Pay up to $50,000 USD a year. Depending on experience.
• Unlimited holidays. We care about output, not hours logged.
• Quarterly performance bonuses. When you and your accounts hit the numbers.
• Real room to grow. We're a fast-growing agency. The people who build the systems now lead the teams later.

How we hire